Mezzo Mezzo is an Italian restaurant by JW Marriott, located in Juhu, Mumbai. The core idea centres on the guest being in the thick of the action—mezzo mezzo translating to “the middle.” This concept became the visual hook for the brand, expressed through a sense of motion across the identity.

The idea of movement is reflected in the dynamic logo, interwoven secondary marks, and patterned applications—always elevated, never chaotic. This project was developed as my graduation project at Please See// and became my first project as a returning employee.
For a detailed process breakdown and my graduation book, click here.

MEZZO MEZZO