Bakingo is an online cake store that partnered with Please See// for a rebrand focused on emotion, imagination, and celebration. I joined the project during its final stages, contributing to the refinement and rollout of the new brand identity.
Following the rebrand, Bakingo launched its first-ever physical retail store and continued working with Please See// to extend the brand into a spatial experience. I was part of the team responsible for translating the new brand language from digital touchpoints into a physical space, ensuring consistency in look, feel, and storytelling while adapting it to an in-store environment.